The Smoke
It was my job to creatively lead the team to deliver a campaign which told of the darkness hidden within this team of firefighters. The idea that- “Some fires you can’t put out”.
Marketing proposition: The Smoke is an explosive new drama revealing that ordinary people can be heroes.
Media: 48 sheet billboard, specially shot promo, channel branding.
Head of Creative: Kenny Reynolds
Creative Team: Rose James, Liesl Elnor
Director: Liam Kan and Grant Hogdson
VFX: Opticflavor Studio
Photographer: Romain Laurent
