Moone Boy: Series 2
To launch the second series of Moone boy we designed an image that showed that Martin was growing up – Dirty Dancing at the school disco.
The image was used across all media, including a 3 story high banner at Sky HQ.
Marketing proposition: Imaginary friend Sean (Chris O’Dowd) helps Martin through the growing pains of being a 12 year old.
Media: 48 sheet billboard, digital 6, clip based promo.
Head of Creative: Kenny Reynolds
Creative Team: Simon Corkin, Ian Clark
Photographer: Elisabeth Hoff
