Sky bought the third series of glee in 2010 and wanted to create a massive buzz about the shiny happy US show coming to Sky. I was the Lead Creative, working very closely with Fox in the US to script acerbic Sue and create all the branding for the channel.
Marketing proposition: We “heart” glee. Can’t wait? Neither can we!
Media: 48 sheet billboard, channel branding, terrestrial campaign, specially shot promo, fansite, live event branding.
Creative Director: Clare McDonald / Matt Scarff
Creative Team: Kenny Reynolds, Dan Morgan, Tara Cauchi, Chris Ringsell
VFX: Sky Creative
Photographer: Jason Kibbler
Director: Seth Townsend
A League of Their Own
Lifetime Content idents 2016
Night Shift
Britain’s Next Top Model 2016
Lifetime Poland Relationships
Dance Mums
Four Weddings South Africa
Kenny Reynolds
50 Ways To Kill Your Mammy
Got To Dance: series 5
Pop a bit of Pick on
All Aboard: East Coast Trains
24: Live Another Day
BBC Work
Arrow
Moone Boy: Series 1
Pick rebrand
Modern Family
glee
Sinbad
Robbie Williams
Strikeback
The Kumars
Got To Dance series 4
Chickens
The Smoke
Trollied series 3
Sky Living Launch idents
Star Wars
Moonfleet
Duck Quacks Don’t Echo
Stella
Yonderland
Karl Pilkington: The Moaning of Life
Moone Boy: Series 2
