Dance Mums

It’s an all-out battle of mums at Jennifer Ellison’s Dance School as this reality series returns to Lifetime. I conceptualised, wrote and directed the integrated campaign.

The idea of battle ran through all areas including TV, print and digital.

 

DANCEMOMS_KEYART_FINAL crop smaller
DM digital screen shots

Dance Mums Launch promo from Kenny Reynolds on Vimeo.


Lifetime Channel branding from Kenny Reynolds on Vimeo.


Lifetime Channel Ident from Kenny Reynolds on Vimeo.


Marketing proposition: Grab your dancing shoes.

Media: Press, Digital, On-air.

Creative Team: Kenny Reynolds, Hannah Vernon, Andrea Locatelli.

Director: Kenny Reynolds

Photographer: Andrea Southam

 
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copyright © Kenny Reynolds 2014