24: Live Another Day

The return of Jack to London was big news for Sky1. I led a team of creatives and designers to deliver a huge integrated campaign which focussed on the energy and pace of London.

The series launch was the biggest rated (non-sports) show on digital TV that week.

 


Screen Shot 2015-10-20 at 15.10.10






Marketing proposition: Every Second Counts

Media: 48 sheet, Digital Out of Home, Digital 6 sheet, on-air promo and idents.

Creative Director: Lee Parker

Head of Creative: Kenny Reynolds

Creative Team: Ross Hill, Liesl Elnor, Ian Clark, Max Pickwoad.

Director: Rose James

Photographer: Erik Almas