Pick rebrand

Pick TV is Sky’s most viewed channel. It’s the free to air channel made up of fly on the wall documentaries, reality series and sci-fi programming. 2 years after launch the channel needed a rebrand to ensure viewers noticed the channel and it’s branding. It was my role to create the new channel positioning and deliver a complete channel identity that worked for the channel and marketing team.







Media: Complete on-air channel branding and redesign.

Creative Director: Lee Parker

Head of Creative: Kenny Reynolds

Directors: Matt McDermott, Ruth Macleod


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copyright © Kenny Reynolds 2014