Lifetime Content idents 2016

Brand new look for Lifetime channel. I pitched the concept and was creative director for the new idents, which tied the channel’s top content and it’s channel look. The kaleidoscope idea was pitched at the end of November 2015, the new idents launched in mid-January 2016.






Creative Director and concept: Kenny Reynolds

Design: David Whatley at Red Bee

Production: Anne Davies at A+E, Alex Rofalia at Red Bee

Music: We Are Golden


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copyright © Kenny Reynolds 2014