Yonderland
The bonkers story from the “Horrible Histories” team needed a campaign that could stand out to the family audience. I wanted Sky 1 to be taken over by Yonderland, starting with cheeky “News” teasers featuring a very different looking newsreader. A large integrated campaign culminated in the channel being renamed Sky YON.
The channel team and producers Working Title, were “blown away” with the scale of the campaign and the show was a ratings success, averaging a consolidated audience of 604,000.
