Discovering a more philosophical Karl Pilkington was the idea behind the image created for his new series – The Moaning of Life. Building a strong relationship with the production team was important for me, as Karl is very protective of his image.
Karl loved the image – the series launched with 812,000 (3%) overnight viewers and our image was used on all media including Karl’s book cover and series DVD.
Marketing proposition: The ultimate pessimist is in search of true happiness.
Media: 48 sheet billboard, digital 6, clip based promo, channel branding.
Head of Creative: Kenny Reynolds
Creative Team: Chris Balmond, Nick Allen Rose James
Director: Chris Balmond
VFX: Sky Creative
Photographer: Finlay Mackay
A League of Their Own
Lifetime Content idents 2016
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Britain’s Next Top Model 2016
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Karl Pilkington: The Moaning of Life
Moone Boy: Series 2
