Britain’s Next Top Model 2016

Britain’s Next Top Model finds a new home on Lifetime in 2016. I worked closely with in-house creative Shane O’Neill to creatively direct the on and off air campaign which launched the new series with Abbey Clancey. The campaign direction was ‘Under New Management’ with Abbey looking great in a stand-out red dress.

Lifetime’s ratings were up +1167% on average viewings, a record for the channel.

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copyright © Kenny Reynolds 2014