Pop a bit of Pick on

With a season of disparate (and some pretty bad) films I could see that this season for Pick needed a big idea. So a retro styled film censor (think Simon Bates) and cheeky scripts were written to create a stand out on-air campaign for a tiny budget.

The channel loved these and the viewing numbers were higher than expected for a number of the titles.

 



Media: On-air promo and idents.

Head of Creative: Kenny Reynolds

Creative Team: Ian Clark and Chris Balmond

Director: Chris Balmond


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copyright © Kenny Reynolds 2014