Moone Boy: Series 1

Chris O’Dowd’s semi-autobiographical family comedy about a 10 year old Irish boy, called Martin Moone, and his imaginary friend. I worked closely with the commissioner Lucy Lumsden and the production team to deliver this integrated launch campaign.

010074-Sky 1 Moone Boy 48sh.indd






Marketing proposition: ‘All you need is a little help from yourfriends – an imaginary friend that is.’

Media: 48 sheet billboard, digital 6, specially shot promo, channel branding, radio.

Creative Team: Kenny Reynolds, Vanessa Edwards, Chris Ringsell and Stein Olsen

Director: Matt Carter

Photographer: Danielle Levitt


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copyright © Kenny Reynolds 2014