50 Ways To Kill Your Mammy

I worked closely with creative Ian Clark to write a campaign which showed the two sides to the daredevil 70 year old Mammy and star of the show.
Viewing figures for the first episode doubled Sky1’s slot average.

Mammy press





Marketing proposition: The ultimate test of a mother son relationship.

Media: Press, Digital 6 sheet, radio, on-air promo.

Head of Creative: Kenny Reynolds

Creative Team: Ian Clark, Simon Corkin.

Director: Chris Balmond

Photographer: David Stewart


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copyright © Kenny Reynolds 2014